Thank you for your comments about DWLS and we commend your loyalty and patronage of its former format. The decision to change our programming was based on research studies and was driven by the objective of reaching a bigger audience. As a matter of fact, DWLS has lost a significant amount of revenue from advertisers who were supportive of the previous format. GMA Network is absorbing that revenue loss only because it is in exchange for providing more listeners with programming that research shows they prefer. We respect and thank you for your strong disagreement with our decision but we hope that it will somehow be tempered by your knowing that DWLS now provides listening fun to more listeners. And we certainly hope and wish for you to continue enjoying radio no matter what station you listen to.
All the best.
Mike Enriquez
GMA Network, Inc.
Senior Vice-President For Radio
of course, the need to reach bigger audiences is due to the need for more revenue. it's always been that way, hasn't it?
why can't they be the rock in a raging river and stand against the flow? must they really conform with the rest of the horrible stations? what makes them think that they will attract new audiences when such audiences have already a lot of crap to choose from? their [former] loyal fanbase would account for a lot more than "new audiences".
the move to remove what was their only strength against abs-cbn was a move of stupid greed. it didn't do anything but raise even more negative sentiments towards gma. i mean, it's already considered the b-channel of the country with what used to be the a-radio station.
quoting freddie mercury, "all we hear is radio ga ga, radio blah blah."
we really need a classic rock station, folks. 96.3, 97.9, nor 107.1 (is it that? i'm not sure) isn't going to cut it. we need the pillars of rock.
Sunday, March 11, 2007
radio ga ga
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